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General TradingB

Buy-Side

The segment of financial markets that buys securities and assets for investment purposes, including mutual funds, pension funds, hedge funds, and insurance companies. Opposite of sell-side. Buy-side firms focus on generating returns for their investors and clients, and their research is typically proprietary rather than publicly distributed.

Example

After years on the sell-side at an investment bank, she moved to a buy-side hedge fund to manage a long/short equity portfolio.